Dark green
--data-green · #396250 — primary brand
Visual identity
A design language built on attribution.
The DATA identity is a working argument: that a decolonial project can credit the knowledge it draws on, in its very form. The dot-cluster, the palette and the type are all chosen with that in mind.
Philosophy
The dot-cluster is the argument.
The scattered cluster — greens fading into terracotta and maroon — is the brand's motif of exchange and agency. It is not decoration: it echoes DATA's attribution of computational traditions, where many sources sit together, each credited, none erased.
Colour palette
Forest greens, with terracotta and maroon.
Extracted from the logo. The greens carry the brand; terracotta and maroon are the dot accents. Every colour is a token in tokens.css — designs reference the token, never the hex.
Light green
--data-green-light · #55b57a — secondary dot
Terracotta
--data-terracotta · #bb563d — accent dot
Maroon
--data-maroon · #894539 — accent dot
Ink
--data-ink · #21272a — primary text
Surface
--data-surface · #f2f4f8 — light fill
Typography
Three roles, three faces.
A serif for voice, a humanist sans for everything functional, and a neutral face for data — all self-hosted in production, with no third-party dependency.
Source Serif 4 carries display and headings; Source Sans 3 handles UI, body and buttons; Roboto is reserved for data and dashboards.
Logo
One mark, the right colourway for the ground.
Full lockup with strapline by default; the all-white knockout on brand-green or imagery. Below 40px the strapline drops — use the Simple mark or the square Logomark. Full usage matrix in design/ASSET_USAGE.md.
Attribution framework
Twelve traditions, every one credited.
The identity draws on computational and design traditions from across the project's partner regions. The framework names and credits each — attribution, not appropriation. If we have mis-credited or overlooked a tradition, tell us — correcting the record is part of the work.
Chokwe sonaAfrican fractalsBraiding tessellationsSmoke telegraphyKente / adinkraAka polyphonyPhonautograph tracesL-systemsGirih tilesUyghur etles ikatDoppa embroideryThe Twelve Muqam
Use the identity well.
Tokens, logos and the full usage matrix live in the repo. Build with them, not around them.